From: CI Visions
Christine Galasso, Sr. Publicist
281 Avenue C, Suite #9A
New York City, NY 10009
cgalasso@civisions.com
P: 212.477.4755
F: 212.253.1556
www.civisions.com

FOR IMMEDIATE RELEASE

DRIVE AWAY LIFE'S STRESSORS WITH KAROMA AUTO AROMATHERAPY

DALLAS, TEXAS - Consider the following scenarios: You are driving to the office, brainstorming for the upcoming board meeting, but you are having a mental block. You are on your way home from the office, but you can not seem to wind down from the stress of the day. You are on driving to drop the kids off at their afternoon activities, but have a pounding headache. You are driving around on Sunday doing errands, and you just kicked off a new diet, but can't help but reach for that pack of cookies hiding in the glove compartment. And the worst of all: from the combination of your husband, dog and kids in the car, you just cannot get rid of that stinky odor.

Introducing Karoma Auto Aromatherapy from Poo-Pourri, the makers of the popular bathroom deodorizer spray. Karoma aromatherapy diffusers provide the odor neutralizing effects of essential oils, as well as the therapeutic effects while driving. Available in four attractive locket styles, Hope, Peace, Love and Faith, Karoma will transform your driving routine into a rejuvenating experience with mood-enhancing scents.

"Aromatherapy has always been my background and my passion," said Suzy Batiz, the founder of Poo-Pourri and the creator of Karoma. "Standard air fresheners for the car can be overwhelming and only mask odors temporarily. Karoma neutralizes the air while providing mood enhancing properties. Instead of enhancing road rage, Karoma provides a spa-like experience."

Karoma is also available in six aromatherapy scent card refills. Scents include: Peace Baby! for Stress Relief, Just Hope! for Optimism, Have Faith! for Mental Clarity, Love is in the air! to Revitalize, Drive your Headaches Away! for Headache Relief, and Curb Your Cravings! For Appetite Control.

Karoma is the newest product launch from Poo-Pourri, a line of bathroom sprays made of all-natural essential oils that eliminate bathroom odors effectively and safely before they occur. Poo-Pourri is sprayed into the bowl before going to the bathroom to created a layer on the toilet water surface that traps and diffuses offending odors.

Readers interested in learning more about Poo-Pourri and Karoma should visit www.poopourri.com.

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EDITOR'S NOTE: To obtain more information about Poo-Pourri, or to speak with Suzy Batiz, Founder of Poo-Pourri, please contact Christine Galasso 212.477.4755.